You didn’t build THE HOTEL. But now it’s yours.

You didn’t build THE HOTEL. But now it’s yours.

Turn Legacy Into an Advantage

Turn Legacy Into an Advantage

Stop letting others dictate your value. Build a legacy hotel brand that commands loyalty and premium bookings—without losing what makes you unique.

Stuck?

Stuck?

Stuck?

Guests Still Come. But It’s Not the Same, Is It?

Your hotel hasn’t failed. But something’s...off.

Another guest leaves unimpressed

Another guest leaves unimpressed

Another guest leaves unimpressed

Another OTA takes a bigger cut

Another OTA takes a bigger cut

Another OTA takes a bigger cut

Another competitor steals your spotlight

Another competitor steals your spotlight

Another competitor steals your spotlight

Every month you delay = more lost revenue, fewer direct bookings, and a brand that fades quietly.


For a boutique hotel with 20 rooms and a $250 ADR, just a 20% increase in booked nights could mean $50,000–$90,000 in additional revenue in the next 90 days.

12+

Hospitality brands repositioned

12+

Hospitality brands repositioned

12+

Hospitality brands repositioned

80+

Brand and experience projects led

80+

Brand and experience projects led

80+

Brand and experience projects led

10+

Years in hospitality & boutique design

10+

Years in hospitality & boutique design

10+

Years in hospitality & boutique design

€1B+

In global brand portfolios touched

€1B+

In global brand portfolios touched

€1B+

In global brand portfolios touched

What If

What If

What If

Imagine a Hotel That...

Your hotel isn’t a commodity. Let’s prove it.

The GUEST STORYLINE™

The GUEST STORYLINE™

The GUEST STORYLINE™

The GUEST STORYLINE™ Framework

Turn every stay into a story guests can’t stop talking about.

01

Booking Story – Why they book

Walk away with a brand strategy that positions your hotel to attract premium guests ready to pay more. → Brand positioning, identity, website design, and campaigns that attract premium guests.

01

Booking Story – Why they book

Walk away with a brand strategy that positions your hotel to attract premium guests ready to pay more. → Brand positioning, identity, website design, and campaigns that attract premium guests.

01

Booking Story – Why they book

Walk away with a brand strategy that positions your hotel to attract premium guests ready to pay more. → Brand positioning, identity, website design, and campaigns that attract premium guests.

02

Onsite Story – How it feels

Get a tailored guest experience playbook that turns your space into a story guests want to share, post, and remember. → Signature guest experiences and interior design that make every stay unforgettable.

02

Onsite Story – How it feels

Get a tailored guest experience playbook that turns your space into a story guests want to share, post, and remember. → Signature guest experiences and interior design that make every stay unforgettable.

02

Onsite Story – How it feels

Get a tailored guest experience playbook that turns your space into a story guests want to share, post, and remember. → Signature guest experiences and interior design that make every stay unforgettable.

03

Return Story – Why they come back

Leave with a toolkit of emotional brand triggers that drive direct rebookings—without relying on OTA's. → Digital content and loyalty strategies that turn guests into advocates.

03

Return Story – Why they come back

Leave with a toolkit of emotional brand triggers that drive direct rebookings—without relying on OTA's. → Digital content and loyalty strategies that turn guests into advocates.

03

Return Story – Why they come back

Leave with a toolkit of emotional brand triggers that drive direct rebookings—without relying on OTA's. → Digital content and loyalty strategies that turn guests into advocates.

Testimonials

Testimonials

Testimonials

What Our Clients Say

"Carla’s aesthetic eye and strategic insight transformed how we present the brand. A year later, our revenue was 3.5× higher—and it finally looks as premium as it feels." Result: Premium positioning. 3.5× growth.

Audrey Savransky

— Founder of AS29

"Carla’s aesthetic eye and strategic insight transformed how we present the brand. A year later, our revenue was 3.5× higher—and it finally looks as premium as it feels." Result: Premium positioning. 3.5× growth.

Audrey Savransky

— Founder of AS29

"Carla’s aesthetic eye and strategic insight transformed how we present the brand. A year later, our revenue was 3.5× higher—and it finally looks as premium as it feels." Result: Premium positioning. 3.5× growth.

Audrey Savransky

— Founder of AS29

“Working with Carla was memorable for Oravida. Her expertise in brand strategy and design played a major role in our 2020 relaunch. Her work helped reposition Oravida in the premium space and elevate our communications across the board.” Result: Premium brand refresh and clearer market positioning.

Daniel Zhao

— VP of Marketing, Oravida

“Working with Carla was memorable for Oravida. Her expertise in brand strategy and design played a major role in our 2020 relaunch. Her work helped reposition Oravida in the premium space and elevate our communications across the board.” Result: Premium brand refresh and clearer market positioning.

Daniel Zhao

— VP of Marketing, Oravida

“Working with Carla was memorable for Oravida. Her expertise in brand strategy and design played a major role in our 2020 relaunch. Her work helped reposition Oravida in the premium space and elevate our communications across the board.” Result: Premium brand refresh and clearer market positioning.

Daniel Zhao

— VP of Marketing, Oravida

“Carla and I collaborated on multiple brand strategy projects. She blends creative thinking with strategic discipline like few others. Her work consistently led to clearer brand direction and greater impact with clients.” Result: High-impact brand clarity and executive-level confidence.

Georgina de Rocquigny

— Partner, Innovation at Bain & Company

“Carla and I collaborated on multiple brand strategy projects. She blends creative thinking with strategic discipline like few others. Her work consistently led to clearer brand direction and greater impact with clients.” Result: High-impact brand clarity and executive-level confidence.

Georgina de Rocquigny

— Partner, Innovation at Bain & Company

“Carla and I collaborated on multiple brand strategy projects. She blends creative thinking with strategic discipline like few others. Her work consistently led to clearer brand direction and greater impact with clients.” Result: High-impact brand clarity and executive-level confidence.

Georgina de Rocquigny

— Partner, Innovation at Bain & Company

Why choose us

Why choose us

We are a fully Committed to your pet’s well-being

Professional & caring veterinary team

Professional & caring veterinary team

Over 10 years of experience

Over 10 years of experience

Comprehensive health & grooming services

Comprehensive health & grooming services

Why choose us

Why choose us

We are a fully Committed to your pet’s well-being

Professional & caring veterinary team

Professional & caring veterinary team

Over 10 years of experience

Over 10 years of experience

Comprehensive health & grooming services

Comprehensive health & grooming services

Free 30 Min Call

One Call. Real Direction.

Here’s what you’ll walk away with—even if we never work together.

3 custom strategies to increase direct bookings

Where your brand might be working against you

One quick win you can apply now

Who It's For

Who It's For

Who It's For

We Don’t Work With Every Hotel.

Your hotel has a story. We make sure every guest feels it—and pays for the privilege. Here’s how we do it:

Not a Fit If...

You’re happy to compete on discounts.

You’re happy to compete on discounts.

You’re happy to compete on discounts.

You want a quick hack, not a real strategy.

You want a quick hack, not a real strategy.

You want a quick hack, not a real strategy.

You’re okay blending in with the competition.

You’re okay blending in with the competition.

You’re okay blending in with the competition.

You ignore branding and guest experience.

You ignore branding and guest experience.

You ignore branding and guest experience.

You expect results without making changes.

You expect results without making changes.

You expect results without making changes.

This Is For You

You own a boutique hotel under 25 rooms.

You own a boutique hotel under 25 rooms.

You own a boutique hotel under 25 rooms.

You want premium guests, not price shoppers.

You want premium guests, not price shoppers.

You want premium guests, not price shoppers.

You're tired of OTA fees killing profits.

You're tired of OTA fees killing profits.

You're tired of OTA fees killing profits.

You believe your story deserves the spotlight.

You believe your story deserves the spotlight.

You believe your story deserves the spotlight.

You want guests who return—and bring friends.

You want guests who return—and bring friends.

You want guests who return—and bring friends.

Why Carla

Why Carla

Why Carla

Meet Carla

Fonda Studio helps legacy boutique hotels stay unforgettable—without losing their soul. Led by Carla, a brand consultant and creative director who’s shaped global names like Shangri-La, Hyatt, Accor, and Marriott, we bring big-brand clarity to small, independent properties ready for their next chapter.

Yes, we can make your hotel look beautiful—but that’s the easy part. We’re here to make it mean something, so every decision—from branding to design to guest experience—works together.

With 20+ years in brand strategy, experience, and visual storytelling, we’ve built a framework tailored to independents—not chains. We work with second-generation owners and custodians of historic spaces who care about meaning, not marketing.


Because in a world of louder hotels, the ones who win know what they stand for—and show it in every guest moment.

FAQ

FAQ

FAQ

But What If...

Is this a sales call?

No. This is a 30-minute strategy session where we’ll give you three actionable steps to increase direct bookings and elevate your brand—whether we work together or not. No fluff, no pressure.

Why are you offering this for free?

What do I need to prepare for the call?

How do I know this will work for my hotel?

Do you just provide strategy, or can you also handle design and execution?

What happens after the call?

Why should I act now?

Is this a sales call?

No. This is a 30-minute strategy session where we’ll give you three actionable steps to increase direct bookings and elevate your brand—whether we work together or not. No fluff, no pressure.

Why are you offering this for free?

What do I need to prepare for the call?

How do I know this will work for my hotel?

Do you just provide strategy, or can you also handle design and execution?

What happens after the call?

Why should I act now?

Is this a sales call?

No. This is a 30-minute strategy session where we’ll give you three actionable steps to increase direct bookings and elevate your brand—whether we work together or not. No fluff, no pressure.

Why are you offering this for free?

What do I need to prepare for the call?

How do I know this will work for my hotel?

Do you just provide strategy, or can you also handle design and execution?

What happens after the call?

Why should I act now?

Why Now

Why Now

Why Now

Why Now Matters

Your hotel already has history. What it needs is direction.
Because waiting? That’s not neutral. That’s choosing to fall behind. Every month you delay:

Another guest leaves unimpressed

Another guest leaves unimpressed

Another guest leaves unimpressed

Another OTA takes a cut

Another OTA takes a cut

Another OTA takes a cut

Another opportunity slips away to someone bolder

Another opportunity slips away to someone bolder

Another opportunity slips away to someone bolder

Doing nothing feels safe—until the bookings slow, the reviews go quiet, and the soul of your hotel fades.
Let’s fix that—before someone else becomes what you should’ve been.

Subscribe for exclusive content & news

Brand + experience strategy for small boutique hotels that want to lead.

© 2025 Fonda Studio
All Rights Reserved

Subscribe for exclusive content & news

Brand + experience strategy for small boutique hotels that want to lead.

© 2025 Fonda Studio
All Rights Reserved

Subscribe for exclusive content & news

Brand + experience strategy for small boutique hotels that want to lead.

© 2025 Fonda Studio
All Rights Reserved