You didn’t build THE HOTEL. But now it’s yours.

We Help Boutique Hotels Fill Rooms & Raise Rates

—While Staying True to Your Hotel’s Legacy.

Claim Your Free 20-Min Call

Something Feels Off, Right?

Your hotel isn’t failing. But it’s not the same.

Guests leave unimpressed

Big booking sites take a bigger cut

Competitors get more attention

Every month you wait means less revenue and fewer direct bookings.

A 20-room hotel at $250 a night can earn $50,000–$90,000 more in just 90 days—with the right strategy.

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12+

Hospitality brands repositioned

12+

Hospitality brands repositioned

12+

Hospitality brands repositioned

80+

Brand and experience projects led

80+

Brand and experience projects led

80+

Brand and experience projects led

10+

Years in hospitality & boutique design

10+

Years in hospitality & boutique design

10+

Years in hospitality & boutique design

€1B+

In global brand portfolios touched

€1B+

In global brand portfolios touched

€1B+

In global brand portfolios touched

Imagine a Hotel That...

Your hotel isn’t a commodity. Let’s prove it.

Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with

Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with

Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with

The Branded Stay™ Framework

From First Click to Return Stay: Our Proprietary Framework Turns 3 Stories into Premium Guests

Booking Story – Why they book

Walk away with a brand strategy that positions your hotel to attract premium guests ready to pay more.

Booking Story – Why they book

Walk away with a brand strategy that positions your hotel to attract premium guests ready to pay more.

Booking Story – Why they book

Walk away with a brand strategy that positions your hotel to attract premium guests ready to pay more.

Onsite Story – How it feels

Get a tailored guest experience playbook that turns your space into a story guests want to share, post, and remember.

Onsite Story – How it feels

Get a tailored guest experience playbook that turns your space into a story guests want to share, post, and remember.

Onsite Story – How it feels

Get a tailored guest experience playbook that turns your space into a story guests want to share, post, and remember.

Return Story – Why they come back

Leave with a toolkit of emotional brand triggers that drive direct rebookings—without relying on OTA's.

Return Story – Why they come back

Leave with a toolkit of emotional brand triggers that drive direct rebookings—without relying on OTA's.

Return Story – Why they come back

Leave with a toolkit of emotional brand triggers that drive direct rebookings—without relying on OTA's.

Lock My Spot

What Our Clients Say

"Carla’s aesthetic eye and strategic insight transformed how we present the brand. A year later, our revenue was 3.5× higher—and it finally looks as premium as it feels." Result: Premium positioning. 3.5× growth.

Audrey Savransky

— Founder of AS29

Audrey Savransky

— Founder of AS29

Audrey Savransky

— Founder of AS29

“Working with Carla was memorable for Oravida. Her expertise in brand strategy and design played a major role in our 2020 relaunch. Her work helped reposition Oravida in the premium space and elevate our communications across the board.” Result: Premium brand refresh and clearer market positioning.

Daniel Zhao

— VP of Marketing, Oravida

Daniel Zhao

— VP of Marketing, Oravida

Daniel Zhao

— VP of Marketing, Oravida

“Carla and I collaborated on multiple brand strategy projects. She blends creative thinking with strategic discipline like few others. Her work consistently led to clearer brand direction and greater impact with clients.” Result: High-impact brand clarity and executive-level confidence.

Georgina de Rocquigny

— Partner, Innovation at Bain & Company

Georgina de Rocquigny

— Partner, Innovation at Bain & Company

Georgina de Rocquigny

— Partner, Innovation at Bain & Company

One Call. Real Direction.

Here are some of the things you can walk away with:

3 custom strategies to boost direct bookings

Where your brand may be holding you back

One quick win you can apply now

Boost My Bookings

We Don’t Work With Every Hotel.

Your hotel has a story. We make sure every guest feels it—and pays for the privilege. Here’s how we do it:

Not a Fit If...

You chase bookings with discounts.

You want quick tricks, not real results.

You’re fine being “just another hotel.”

You skip branding and guest care.

You expect change without effort.

This Is For You If...

You own a boutique hotel under 25 rooms.

You want high-paying, loyal guests.

You’re done handing profit to OTAs.

You want your hotel’s story to shine.

You want guests who return—and rave.

About Carla

When it’s not just a hotel—it’s your family’s legacy.

Keeping its soul intact while staying relevant isn’t easy. Guests expect more, competition gets louder, and the last thing you want is to blend into the noise.

I’m Carla, founder of Fonda Studio, brand consultant, and creative director with 20+ years shaping brands like Shangri-La, Hyatt, Accor, and Marriott. Today, I help independent boutique hotels do what global names do best—create clarity, cohesion, and meaning in every detail—without losing what makes them unique.

Yes, we can make your hotel look beautiful—but that’s the easy part. My work goes deeper: aligning brand, interiors, and guest experience into a living story guests feel from first click to final goodbye.

Because in a world of louder hotels, the ones who win know what they stand for—and show it in every moment.

But What If...

Is this a sales call?

No. This is a 30-minute strategy session where we’ll give you three actionable steps to increase direct bookings and elevate your brand—whether we work together or not. No fluff, no pressure.

Why are you offering this for free?

What do I need to prepare for the call?

How do I know this will work for my hotel?

Do you just provide strategy, or can you also handle design and execution?

What happens after the call?

Why should I act now?

Is this a sales call?

No. This is a 30-minute strategy session where we’ll give you three actionable steps to increase direct bookings and elevate your brand—whether we work together or not. No fluff, no pressure.

Why are you offering this for free?

What do I need to prepare for the call?

How do I know this will work for my hotel?

Do you just provide strategy, or can you also handle design and execution?

What happens after the call?

Why should I act now?

Is this a sales call?

No. This is a 30-minute strategy session where we’ll give you three actionable steps to increase direct bookings and elevate your brand—whether we work together or not. No fluff, no pressure.

Why are you offering this for free?

What do I need to prepare for the call?

How do I know this will work for my hotel?

Do you just provide strategy, or can you also handle design and execution?

What happens after the call?

Why should I act now?

Why Now Matters

Your hotel already has history. What it needs is direction.
Because waiting? That’s not neutral. That’s choosing to fall behind. Every month you delay:

Another guest leaves unimpressed

Another OTA takes a cut

Another opportunity slips away to someone bolder

Doing nothing feels safe—until the bookings slow, the reviews go quiet, and the soul of your hotel fades.
Let’s fix that—before someone else becomes what you should’ve been.

Let’s Talk